Lessons From Father Figure Shark Tank Failure: Demand Matters
The tank can be a brutal place. Entrepreneurs walk in with dreams, hoping for a life-changing investment, but often walk out empty-handed, sometimes even humiliated. The story of Father Figure, a clothing company geared towards new dads, is one such cautionary tale. While founder Andrew Bentley had a solid background and a seemingly good intention, the Sharks ultimately passed, and the company eventually folded. What went wrong? It boils down to a fundamental business principle: understanding and validating market demand....